MANDATE:
Host a late night cocktail party for 300 people that showcases the trueX brand in an elegant, enticing, and festive atmosphere.
OUTCOME:
Clik Events obtained the privatization of the Radisson Blu rooftop with its sweeping panoramic views over the Bay of Cannes. We branded the space with discrete graphics on the windows but made sure to maximize brand impact with the giant laser-light “X” that added to the fun of the event. Guests were entertained with live music from a Wyclef Jean protégé and a star DJ Portugal the Man. A rolling ice cream station, and specialty cocktails also help make for a truly memorable evening that kept people talking for the rest of the week.
The event in pictures.
